Thursday, September 17, 2020

Apple Store Visit

 So.

I went into an Apple store for the first time today.

I began a little perplexed. And it went downhill from there.


Rather than looking like any store I was familiar with, it looked more like a cafe that didn't serve coffee, which was rather disappointing.


I saw a wooden floor with a number of small square seats that looked like cubby holes you would see at a preschool, and they were all arranged like someone was about to read story time. (Story time also did not happen. No coffee. No stories. No check out. I'll get to that in a moment.)


So I see groups of people hanging out and mingling at long, rectangular tables and am wondering where the employees are. I circle around the tables of what looks like dozens of people just hanging out and talking. After a while, I notice that some of these people mingling like its a hipster bar with no beer (No coffee, no stories, and now no beer, despite all appearances. Seriously, it's like Apple thrives on empty expectations) are wearing black shirts with tiny Apple logos on them that I missed my first pass.


Either that's just a thing Apple fanatics wear, or I've finally discovered the elusive employees. I wander over and wait for any of them to make eye contact. Or acknowledge me in any way, as no one greeted me on my way in, and I don't see a counter or check out area anywhere. Spoiler, no one does. 


After several minutes of this and my walking to numerous coffee and beer free tables, I finally stand right next to someone with the black shirt and tiny Apple logo for a few minutes and stare at them until they finally happen to glance my way. I'm only guessing they are an employee at this point as no one has confirmed nor denied this as yet. They don't speak or acknowledge my presence. Apple employees are apparently all cats in human disguises. So I just immediately ask where I can go to purchase something before they look away again. They point at a random employee and say "you can talk to the guy in the middle"


I walk to the guy in the middle.


He points me to the guy in the corner.


I walk to the guy in the corner.


He's talking with two more people and never looks up or over.


I still don't see a cash register. I pick up an item and wait another couple of minutes. Corner guy still never looks my way. I look at the back of the box of a set of wireless ear phones marked at $160. Ear phones. For $160...


(I imagine at this point, an Apple board meeting.


"What should we charge for this item?"


"Let's take whatever a moderate consumer would consider to be the upper end of acceptable pricing for an item like this, and triple that."


"Brilliant!")


I walk to another employee who seems to finally have an idle moment and I ask if I'm understanding the pricing correctly. He says yes.


I ask where the check out counter is. He points me back to corner guy.


I set down the air pods and leave the store, never to return.


I never felt more confused and out of place in my life, and I've been lost in a foreign country.


But the surreal experience did save me $160! So I'll call it a win.


And I think I'll be avoiding the surreal Apple negaverse henceforth. :D

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